Sales channels must match values

Dalicious is an organic snack with dates as its main ingredient, as the name suggests. The company was founded six years ago and recently a new, third flavour was introduced, together with handy take-away packaging. With the latter, owner Muriël Schueler wants to tap into new sales channels. More changes are in the pipeline. Dalicious is currently a one-man operation, but that should change soon. Schueler is looking for a team and/or business partner and also wants to expand the product line. How did Dalicious come into being? "From personal loss to a nice and guilt free snack. At the end of...